When every woman at a book club immediately buys a product after trying it once, you know something’s working.
The latest episode of Serenity Now for Entrepreneurs features Deborah Coggles, founder of Esther’s Essentials, who turned a sister’s severe arthritis pain into a thriving small-batch skincare and healthcare business.
What started as a homemade pain relief formula that had her sister walking without a limp became a word-of-mouth sensation built entirely on customer transformations.
Deborah shares how she built a product line using rooftop-grown herbs and Canadian-sourced ingredients, why she customizes formulations at no cost for customers with sensitivities, and the personal pivot that made this business possible after two hip replacements and her role as a caregiver for her grandson.
This episode delivers real insights on starting a product-based business from scratch, building through authentic customer relationships, and the critical business decisions required to scale beyond the startup phase.
